Honey Pot
“Honey Pot” – a cartoon that illustrates the challenge platform-based business models have in finding developers.
Starting in the early 2000’s, companies like Salesforce and Paypal enabled developers to build applications using Application Programming Interfaces (APIs).
With the launch of Amazon Web Services, developers were then able to deploy infrastructure, generate revenue, and fundamentally change the way companies do business.
This helped drive the application store revolution, where platform companies basically outsourced their product development to developers.
Today, there are over 100M developers worldwide, but these are not evenly distributed, which means there is a constant fight to attract new developers to every new platform created with variable results.
Meanwhile, Apple Vision Pro, the new Augmented Reality platform, has seen large applications not built on the platform after the company announced it would charge 27% commission on third party payments.
In the blockchain industry, despite innumerable hackathons, glitzy conferences and over $5BN in grant funding, Electric Capital reports the industry has only 22K active developers.
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