Musical Chairs

Musical-Chairs-iantoons

“Musical Chairs” – a cartoon that illustrates the competition for Nvidia chips.

According to Karl Freund, analyst at Cambrian AI Research, Nvidia dominates the AI industry, commanding “nearly 100 per cent” of the market for training AI algorithms and virtually all AI milestones have happened on the company’s hardware.

This has resulted in a race of businesses and governments to secure the chips for their own AI projects.

This started during the lockdown, when all consumers could do was stay inside and play games, which saw the cost of upgrading a GPU graphics card equal to buying a used car.

Just last week, Meta’s CEO, Mark Zuckerberg, announced an investment of approximately $10.5 Bn to purchase 350,000 Nvidia H100 GPUs to help Meta build the next-generation AI with human-like intelligence.

According to the Financial Times, Nvidia’s AI processors are already sold out well into 2024, which has spurred investment into GPU chip building from traditional software tech giants and competing traditional chip manufacturers across the world.

For the short-term, we can expect Nvidia’s dominance to remain, but the company faces competition from the likes of Google and Microsoft at the data center level and AMD/ARM at the edge of the network with low-power computing.


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