“The operating system’s emphasis on privacy isn’t the knight in shining armor we think it is. People opting out of tracking across websites doesn’t mean that data disappears. It simply makes advertising wildly inaccurate and annoying. The motivation of Apple can be traced back to their desire to play data middlemen and enter into a revenue stream that was previously unavailable. Apple Pay’s initial launch struggles can be traced back to this strategy, as they captured consumer data, and then later leveraged it against retailers in exchange for cash. I highly doubt this strategy is far from that same play, as Apple tries to reconcile with the financial losses accrued by missing out on social media, search engines, and cloud infrastructures.”
