Case studies

Increased engagement

Challenge: Los engagement (<5% CTR) for a newsletter.

Approach:

  • Added a series of cartoons to accompany newsletter
  • A/B tested placement to determined optimun CTR

Results: 3x increase in CTR

case-study-two-iantoons

Increased information recollection

Challenge: Low recall on whitepaper reports (only 10% audience recalled the content after 24 hours)

Approach:

  • Created a cartoon to accompany each special report
  • Share cartoon through social media as a follow-up

Results: 43% increase in content recollection

case-study-one-iantoons