Changing Habits

“Changing Habits” – a cartoon that illustrates how the new consumer habits spurred on by the likes of Robin Hood will likely impact the savings and pensions industry.

In Robin Hood’s filing before going public, it shared that the company had 18MM funded accounts, 17.8MM monthly active users with an average age of 31, which represent a large cohort of millennials.

Can we expect these consumers switching to financial advisor firms like John Hancock or Merrill Lynch with their antiquated mobile experiences and advisor fees … or is this generation of retail investors lost to traditional investment firms and their 401Ks forever?