Entertain me

Entertain Me – A cartoon that illustrates how Meta is using AI to change entertainment itself.

The last couple of years has been full of AI productivity improvements, for example, GitHub Copilot increasing coding speed by 56%. Now advances are shifting to apply AI to entertainment, with Meta investing to become the leader.

Meta recently launched Meta Superintelligence Labs (MSL), acquired a 49% stake in Scale AI, and hired top OpenAI researchers like Trapit Bansal and Lucas Beyer, offering multi-year compensation approaching $100 million.

These steps were taken with the goal to build AI that can create, connect and entertain. This means tapping into AI-generated characters and immersive VR/AR worlds. Areas where Meta already has products like Quest VR headsets and its Ray-Ban and Oakley AI glasses.

Mark Zuckerberg, CEO of Meta, recently shared, “You know basically any media, any art, any screen for any TV in the future won’t actually need to exist physically – it can just be an app that your glasses project onto the wall.” He added that soon we will “just be able to snap [our] fingers, and here’s a hologram. It’s going to be incredibly powerful.”

While Netflix, Disney, and Warner Bros talk about using AI mainly to streamline editing, dubbing, or trailers, Meta is using AI to build and link together entire new interactive entertainment experiences.