Pac-Man

“Pac-Man” – a cartoon that illustrates some of the daily threats faced by Neobanks.

The acquisition of customers alone is expensive due to consumer inertia, high price of digital marketing channels due to competition and compliance onboarding costs.

Research firm GLG estimates a typical Neobank loses about $11 to $15 per consumer, which means finding new high margin products and obtaining customer scale is an absolute must.